The BinYousuf Fragrances Journey
Founded in 2005, BinYousuf Fragrances began as a small boutique in New York City with a simple mission: to provide discerning customers with exceptional fragrances that tell a story and evoke emotion.
Our founder, Elizabeth Harrington, a perfume enthusiast with a background in chemistry, believed that a truly great fragrance should be more than just a pleasant scent—it should be an experience, a memory, and an expression of individuality.
What started as a passion project quickly grew into a respected name in the fragrance industry. Today, BinYousuf Fragrances offers a curated collection of premium scents sourced from the finest perfumers around the world, as well as our own exclusive in-house creations.
Quality
We source only the finest ingredients and partner with master perfumers who share our commitment to excellence.
Sustainability
We are committed to ethical sourcing practices and environmentally responsible packaging.
Passion
We believe in the transformative power of scent and its ability to enhance life's everyday moments.
Our Fragrance Creation Process
At BinYousuf Fragrances, we believe that creating a truly exceptional scent is both an art and a science. Our process begins with inspiration—a memory, a place, an emotion—that serves as the foundation for a new fragrance story.
1. Concept Development
Our creative team develops a vision for each new fragrance, defining the emotions and experiences we want to evoke.
2. Ingredient Selection
We source the finest raw materials from around the world, selecting each ingredient for its quality and character.
3. Formulation
Our master perfumers craft and refine each composition, balancing notes to create a harmonious and distinctive scent.
4. Testing & Refinement
Each fragrance undergoes extensive testing to ensure longevity, sillage, and that it faithfully represents our vision.
Meet Our Team
Elizabeth Harrington
Founder & Creative Director
Jean-Paul Moreau
Master Perfumer
Sophia Chen
Head of Product Development